The Dream Destination of Millions

Thailand The World's Best Travel Destination

Thailand has gained a global reputation as a renowned destination for travelers. Its exceptional
attributes, such as its geographical location, climate, diverse tourist attractions, both natural and
man-made, rich cultural traditions, culinary delights, and the warm and friendly hospitality of the
Thai people, have made it an iconic destination that leaves a lasting impression on visitors from all
walks of life.

However, there is still a gap in terms of Thai people benefiting from and actively participating in the
abundant opportunities available. This can be attributed to the lack of an effective driving
mechanism and the rapid technological advancements that have occurred over the past decade.

National Tourism Platform to Help and Elevate Thai Tourism Operators

ThailandCONNEX is a government-supported platform aimed at promoting and revitalizing the Thai tourism industry after the COVID-19 crisis. It supports partners and tourism operators in transforming themselves through the utilization of digital technology to enhance competitiveness and elevate the country's potential beyond its current state.

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Testimonials

Open The City, Open Thai Tourism

"This is a project that was designed to raise awareness and promote the use of digital platforms. It includes two initiatives: the Data Bank Central Platform Project and the use of digital tourism tokens. The aim is to encourage entrepreneurs in the private sector to apply digital technology and innovation in the tourism industry, as part of the transition into the Data Economy era."

Asst.Prof.Dr.Nuttapon Nimmanphatcharin

President- Digital Economy Promotion Agency or "depa"

"depa has a policy to promote and support the development of infrastructure related to industrial development and digital innovation, (depa Digital Infrastructure Fund). This fund is used to finance project development through joint ventures, despite the inherent high risks involved. The risk can be mitigated by thoroughly analyzing and considering business models. Recently, final negotiations were conducted to explore opportunities for cooperation in the development of platforms and tools that promote tourism through technology and digital innovation in the future."

Dr.Chinawut Chinaprayoon

Executive Vice President at Digital Economy Promotion Agency (depa)

"TAT has strategically planned the development of digital technology in alignment with the national policy of transforming Thailand into a digitalized nation (Digital Thailand). TAT aims to drive the economy by leveraging digital tourism by keeping up with and benefiting from the advancements in digital technology, ensures that its knowledge and practices are in sync with the evolving landscape, enabling them to effectively capitalize on the opportunities presented by digital transformation."

Mr.Nithee Seeprae

Deputy Governor for Digital Research and Development of Tourism Authority of Thailand

"We are ready to play a part in supporting and driving the recovery of the Thai tourism industry. With support for partners and tour operators to be able to transform themselves through the utilization of digital technology to drive, elevate and increase competitiveness for better."